How keyword campaigns work
Ninety seconds: each keyword is a campaign with standing, diagnosis, a plan, the work you ship, and proof after publish.
Each keyword is its own campaign. Inside you will see what AI says today, why competitors win, and the exact work that changes it. We re-measure after everything you ship.
The five beats
- Standing — how often AI answers name your brand on the questions in this keyword, as counts of real checks.
- Why — the readable and trustworthy checks that explain why other sources win.
- Plan — the bounded work packages for this keyword, not a pile of one-off posts.
- Do — prepare, review, approve, then publish, with cost visible before spend.
- Prove — what is posted and what moved afterward. Movement is observed after the work, not claimed as caused by it.
Words you will see
- Named: Your brand was named in X of N eligible answers.
- Cited: Your domain was cited in X of N eligible checks.
- Retrieved: Retrieved in X of N eligible [method] checks.
Tip · Those definitions come from the claim registry. Ask Ari in the dashboard if you want them explained on the page you are looking at.
Was this helpful?
Related
Still need a hand?
Can't find what you're looking for? We read every message and usually reply the same day.
Contact support