Seven subscription apps, every figure pulled from each app's own App Store listing, pricing page, or docs as of June 2026. Picks are by store type, because "best" without a store attached is a meaningless word. Disclosure: we have no referral relationship with any subscription app here.
One thing reframes the whole category this year: on April 30, 2026, Recharge acquired Skio for $105 million in cash. Both still run separately, but two of the big three are now one corporate family, which makes Loop the major independent in the mid-market. Keep that in mind as you read.
The picks by store type
- Just starting, or under ~$10k/month in subscription revenue → Appstle or Seal. Appstle (5.0 stars, 7,357 reviews, the largest review count in the category) runs free to $100/month with zero transaction fees. Seal (4.9, 2,733 reviews) starts free with flat tiers from $5.95. At low volume, a 0% take rate beats every premium feature below it.
- Mid-market, value plus independence → Loop. 4.9 stars (677 reviews), a free plan to 50 subscriptions, the lowest take of the three (1% on Starter, 0.75% on Pro), no per-order fee, and free white-glove migration. Post-acquisition, "not owned by your competitor's platform" is a real differentiator.
- Premium, SMS-managed, design-forward → Skio. 5.0 stars (239 reviews). Passwordless one-time-passcode login, genuinely two-way SMS management (reply to skip, swap, pause, add), dynamic build-a-box. One plan at $599/month ($499 annual) plus 1% and $0.20/order, and its roadmap now lives inside Recharge.
- Enterprise scale and ecosystem → Recharge. 4.8 stars (2,166 reviews), the deepest enterprise ecosystem and hands-on migration on its $499 Plus tier. It also carries the category's stiffest take: 1.49% plus $0.19/order on the $99 Starter.
- Retention and offer experimentation → Stay AI. A retention-led platform built around experimentation and churn recovery; see our Stay AI review and the playbook on reducing subscription churn for where it fits.
- Just testing the channel → Shopify's native Subscriptions app. Free, but a 3.6 rating with reviewers citing no subscriber export, no bundles, and minimal retention tooling. A way to validate demand, not to run the channel.
The take-rate math, because the base fee is a decoy
Subscription apps monetize on percentages, so the only honest comparison is at your volume. Using each vendor's published rates at a $50 average order:
| Monthly subscription revenue | Loop | Skio | Recharge |
|---|---|---|---|
| $5,000 (100 orders) | $149 (Starter) | $669 | $193 (Starter) |
| $20,000 (400 orders) | $299 (Starter) | $879 | $473 (Starter) |
| $100,000 (2,000 orders) | $1,149 (Pro) | $1,999 | $2,219 (Plus) |
Recharge's $0.19 per-order fee is the quiet multiplier: at 2,000 orders it adds $380/month before the percentage even applies. Skio's flat $599 makes it overkill below ~$30,000/month and increasingly fair above it. For the full post-acquisition breakdown, see Recharge vs Loop vs Skio.
What the premium tiers actually buy
- Churn / cancellation flows: all three big apps ship multi-step save flows; Recharge Plus adds A/B testing, Skio's drag-and-drop builder is the slickest, and all integrate with Intelligems for offer testing.
- Customer portal: Skio's passwordless OTP login is its signature; Loop includes one-click portal actions from Starter; Recharge ships a branded portal.
- SMS management: Skio's two-way SMS is the deepest; Recharge's Concierge SMS does similar on Plus; Loop doesn't document a native SMS portal.
- Bundles / build-a-box: Loop includes bundles from Starter; Skio does static and dynamic boxes; Recharge gates bundles to Plus.
- Migration: Loop's white-glove migration is free on paid plans (~two weeks, 400+ Recharge migrations claimed). Note what nobody migrates: historical order data.
Decision rules
- Under ~$10k/month: Appstle or Seal. Zero-percent take beats every feature on this page at that scale.
- Mid-market, value + independence: Loop. Lowest take, free migration, and independence is now a differentiator, not a footnote.
- Premium subscriber experience: Skio, priced honestly against its $599 floor, eyes open that its roadmap is now Recharge's.
- Enterprise, deep ecosystem, dedicated support: Recharge Plus. Get the per-order fee on paper and negotiate the take at volume.
- Retention is the bottleneck, not setup: Stay AI.
The part every app leaves out
Whichever platform runs your subscriptions, the offer only helps you in AI shopping if it's machine-readable. A subscribe-and-save deal that lives only inside an app widget is invisible to the assistants increasingly answering "where do I get this monthly." Because Recharge, Loop, Skio, and the rest all run on Shopify's native selling plans, AgentReady reads the plans from any of them and publishes each offer's discount and delivery cadence into your product structured data. The free AI readiness check shows what agents currently see for your store.
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