Blog
Blog
Timely analysis and experiments on AI shopping, agentic commerce, and what is changing for Shopify merchants.
Looking for durable how-tos? See Guides. For data, see Reports. For definitions, see the Glossary.
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- May 28th, 2026SEOGuides
Find Striking-Distance Keywords in Google Search Console
Your Shopify store already ranks on page two for searches you never targeted. How to pull those striking-distance keywords out of Search Console and win them.
- May 26th, 2026FunctionsCheckout
Shopify Scripts Is Retiring June 30, 2026: What It Means and What to Do
Shopify Scripts and the Script Editor stop working on June 30, 2026. Who is affected, what breaks, and the migration steps to Shopify Functions.
- May 21st, 2026SEOAI
GEO for Shopify: Generative Engine Optimization for Ecommerce
Generative engine optimization is SEO for the answer box. What GEO means for a Shopify store, and the work that gets your products quoted by AI assistants.
- May 20th, 2026Review schemaTrust signals
Three of Four Shopify Stores Have No Machine-Readable Rating. AI Shoppers Notice
74.7% of 2,704 stores we scanned expose no AggregateRating an agent can read. Your stars render for humans and vanish for machines.
- May 19th, 2026PixelsCustomer events
Debugging Shopify Customer Events: How the Pixel Sandbox Actually Works
Why your Shopify pixel isn't firing: the sandbox explained, a seven-step debug checklist, and what pixels genuinely can't access.
- May 15th, 2026PixelsCustomer events
Meta, Google, and TikTok Pixels on Shopify After checkout.liquid
checkout.liquid is gone, but your ad pixels don't have to be. What each channel app handles automatically, and when you still need a custom pixel.
- May 13th, 2026PixelsCustomer events
Tracking Add-to-Cart and Checkout Events on Shopify with analytics.subscribe
A working reference for Shopify's analytics.subscribe events: payload shapes for add-to-cart, checkout_started, and checkout_completed, with GA4 code.
- May 8th, 2026Faq schemaStructured data
91.6% of Shopify Stores Ship No FAQ Schema. That's a Problem for AI Shopping
Across 2,704 stores we scanned, 91.6% had no FAQPage JSON-LD. Here's why agents lean on it and how to add it on Shopify.
- May 8th, 2026PixelsCustomer events
Migrating Shopify Tracking to Customer Events (Web Pixels): a Practical Guide
How to move tracking off ScriptTags and checkout.liquid onto Shopify customer events and web pixels, with working analytics.subscribe code.
- May 5th, 2026PixelsCustomer events
How to Add a Custom Pixel to Shopify Without an App
Add tracking to Shopify in five minutes with a custom pixel in Settings > Customer events. No app, no theme edit, and it works on checkout.
- May 2nd, 2026Ai readinessData study
We Scanned 2,704 Shopify Stores for AI Readiness. Here's What We Found
A data study of 2,704 public Shopify storefronts: median AI-readiness score 89, the full grade spread, and the one pillar almost everyone fails.
- April 22nd, 2026MerchandisingLiquid
How to Filter by Size In Stock on Shopify Collection Pages (2026 Update)
Let shoppers filter a Shopify collection to sizes that are in stock, using native Online Store 2.0 variant filters. No tags, no jQuery.
- April 15th, 2026Custom dataGuides
Build a Product Spec Table on Shopify With Metaobjects
Two honest ways to build a spec table: plain metafields for per-product values, metaobjects when product families share specs. With the Liquid to render it.
- April 8th, 2026Custom dataGuides
Show Metafields on a Shopify Product Page Without an App
Define a metafield, fill it per product, and render it on the product page with dynamic sources or three lines of Liquid. No app, ten minutes.
- April 2nd, 2026Custom dataGuides
Metafields vs Metaobjects on Shopify: When to Use Which
Metafields attach extra data to things you already have. Metaobjects create things that don't exist yet. Real examples to pick the right one first time.
- March 24th, 2026CheckoutGuides
Post-Purchase Upsells on Shopify: How They Work and When They Don't
The post-purchase page can add one-tap offers after payment, but it's in beta and skips wallets, gift cards, and more. The honest rundown for merchants.
- March 18th, 2026Checkout blocksFunctions
Gift With Purchase on Shopify: Checkout Blocks, Functions, or No App at All?
Three honest ways to run a gift with purchase on Shopify: the built-in Buy X Get Y discount, Checkout Blocks on Plus, and a custom discount function.
- March 13th, 2026CheckoutCheckout blocks
Hide or Reorder Payment and Delivery Options on Shopify Without Code
How to hide, rename, and reorder payment and delivery methods with Checkout Blocks on Plus, and the honest path for every other Shopify plan.
- March 10th, 2026Checkout blocksGuides
Customize Shopify's Thank You and Order Status Pages With Checkout Blocks
The one part of Checkout Blocks every plan gets: content blocks on the Thank you and Order status pages. What they can hold and how to set them up.
- March 4th, 2026CheckoutCheckout blocks
Checkout Blocks 101: Customize Shopify Checkout Without Code
What Shopify's free Checkout Blocks app can do on each plan: content blocks, custom fields, and hiding payment or delivery options, no app build required.
- February 25th, 2026FunctionsGuides
Free Gift With Purchase on Shopify Using Functions (Not Scripts)
How to build a free gift with purchase on Shopify with a discount function, the modern replacement for gift-with-purchase Scripts.
- February 20th, 2026FunctionsCheckout
Replacing Shopify payment Scripts with payment customization Functions
Payment Scripts that hide, rename, or reorder payment methods stop June 30, 2026. How to move that logic to a payment customization function.
- February 17th, 2026FunctionsGuides
Replacing Shopify shipping Scripts with delivery Functions
Shipping Scripts that hide, rename, or reorder rates stop working on June 30, 2026. Here is how to move that logic to a Shopify delivery customization function.
- February 11th, 2026FunctionsGuides
Replacing Shopify discount Scripts with discount Functions
Automatic discount Scripts stop working June 30, 2026. How the same logic, from cart tiers to free gifts, moves to a Shopify discount function.
Get found by AI agents
Make your store readable to ChatGPT, Claude, and Perplexity.
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