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Storefront app blocks: FAQs, locations, trust claims, HowTo steps and recipes

The six AgentReady app blocks that show shoppers the same facts AgentReady publishes as structured data: FAQ accordion, Location info, Store locator, Trust strip, HowTo steps and Recipe card.

Last updated 2026-11-12

Structured data should describe what a shopper can see on the page. When markup describes content that is not visible, search engines treat it as a mismatch. AgentReady's app blocks are the visible half of the data it publishes. Each block reads the same fields as the matching structured data, so the page and the markup cannot disagree.

All six blocks follow the same rules:

  • Nothing is added to your theme automatically. A block appears only where you place it in the theme editor, and you remove it the same way.
  • Blocks use your theme's fonts and colors.
  • A block with nothing to show renders nothing: no empty heading and no blank box. You can add a block to a template once and let your data decide where it appears.
  • On a plan that does not include a block, the block stays silent. It never shows an upgrade message to shoppers.
  • Edits you save in AgentReady reach the storefront on the next sync of that product, page or article. Saving triggers that sync.

Review blocks (stars, review list, all store reviews) have their own page: Reviews storefront blocks.

Add a block

The steps are the same for every block. Only the template changes.

  1. In Shopify admin, open Online Store, Themes and click Customize on your live theme.
  2. Use the page selector at the top to open the template you want (product, page or blog post).
  3. Click Add block in a section that accepts app blocks.
  4. Under Apps, choose the AgentReady block.
  5. Set the heading or layout if the block has one, then Save.

If a block is missing from the Apps list, update the app. You never need to reinstall.

FAQ accordion

When you assign questions to a product in Settings, FAQ library, AgentReady publishes FAQPage structured data and a copy of the answers the FAQ accordion block can show. Add the block to your product template, usually below the description.

  • Each question is a row that opens on tap.
  • Products with no assigned questions show nothing.
  • The heading is editable per block in the theme editor.

Per-market answers start on Growth.

Answers on the page also cut down on pre-purchase support questions, so the block is useful even before any assistant reads it.

Location info

When you assign a location to a page in Settings, Locations, AgentReady publishes LocalBusiness structured data for it. The Location info block shows the same location on that page: address, tap-to-call phone, opening hours and an "Open now" line.

  • Choose what shows per location in AgentReady: hours table, phone, email, address and the "Open now" line, with plain or card styling.
  • The "Open now" line needs the location's timezone. Without one, the line stays hidden instead of guessing from the visitor's clock.
  • Pages with no assigned location show nothing.

Location info is included from Core up.

Store locator

The Store locator block lists every location from Settings, Locations as a list or a grid of two or three columns. Each entry shows the name (linked to the location's page when one is assigned), address, tap-to-call phone and an "Open now" line in that location's own timezone. Put it on your "Find us" or locations page.

The list comes from the same data as your LocalBusiness markup, so the locations agents read about and the locations shoppers see are always the same. Saving a location updates the block with no theme edits.

Store locator is included from Growth up.

Trust strip

Most trust badges state things nobody checked. The Trust strip shows only claims backed by your store's own settings:

  • Return window. The return days you set in Settings, Policies, the same field behind your return policy markup. It reads "30-day returns", or "Free 30-day returns" when return fees are set to free.
  • Shipping reach. Read from your Shopify delivery profiles, for example "Ships worldwide" or "Ships to 12 countries". This needs the shipping permission.
  • Starting rate. The lowest rate across your shipping zones, or "Free shipping available" when a free rate exists.

If a claim cannot be backed, it does not render. There are no defaults. Product pages and the cart are the usual places for it, as a horizontal strip or a stacked list.

Trust strip is included from Growth up.

HowTo steps

Set an article's type to HowTo and fill in its steps in Settings, Content & FAQs. AgentReady publishes HowTo structured data, and the HowTo steps block shows the same steps on the article: numbered steps with optional images, the tools and supplies lists, and the total time. Add it to your blog post template.

The block shows only on HowTo articles with at least one step filled in. HowTo steps is included from Core up.

Recipe card

Set an article's type to Recipe and fill in its ingredients and instructions in Settings, Content & FAQs. AgentReady publishes Recipe structured data, and the Recipe card block shows prep, cook and total time, yield, ingredients and numbered instructions. Times are written for people, so PT1H30M in the markup shows as "1 hr 30 min".

The card shows only on Recipe articles with ingredients or instructions filled in. Recipe card is included from Core up.