Glossary
Agentic commerce
Agentic commerce is online shopping that happens through AI agents — assistants like ChatGPT, Claude, and Perplexity that find, compare, and recommend products on a shopper's behalf.
Instead of a person browsing a storefront, an AI agent reads structured product data and answers the shopper's question directly ("find me a waterproof jacket under $150"). The store that publishes the clearest machine-readable data is the one the agent can understand and recommend.
For merchants, agentic commerce is a new discovery channel that sits alongside search and social — and it rewards clean structured data over clever marketing copy.