Glossary
JSON-LD
JSON-LD is the format Google and AI agents prefer for structured data — a small block of JSON, placed in the page's HTML, that describes the page using Schema.org types.
It sits in a `<script type="application/ld+json">` tag and doesn't change how the page looks. It's the practical way to publish Product, Organization, FAQPage, and other Schema.org data on a Shopify store.