Glossary
AI shopping agent
An AI shopping agent is an assistant that researches and recommends products for a shopper by reading the web's structured data rather than rendering pages like a human.
Examples include ChatGPT (with shopping), Perplexity, Claude, Google's AI Overviews, and Gemini. They prefer sources they can parse cleanly: Schema.org data, an llms.txt index, clear policies, and real ratings.
A store that's hard for an agent to parse simply doesn't get recommended, no matter how good the products are.